Construction Business Marketing: Working with an Agent

If you are a construction company interested in winning more customers it is important to focus on building partnerships with professionals in your community who have direct effects on homeowners and property purchasers. As part of your construction business marketing plan, you should include localized SEO, as well as local partnerships with real estate agents to establish yourself within your community. Such experts work with the buyers, owners, and investors who usually need construction services either for property upgrades, renovations, or repairs. By becoming the contractor of choice with a real estate professional, you set yourself up as a knowledgeable business partner in this industry.

Real Estate Agents Need Reliable Construction Companies

Many homeowners buy houses in need of repair or remodeling upon when the sale is final. There are also some homeowners who need their houses' worth to appreciate before putting their homes up for sale and need a construction company to help them compete with comps. Home-flipping investors also want consistent construction workers to undertake assignments with speedy turnarounds.

Real estate agents are typically the first people buyers and sellers go to when looking for contractor referrals. If a real estate professional believes in your business and has enjoyed positive experiences with your work, they will refer their clients to you over and over again. Establishing these professional local relationships ensures that your business is getting continuous leads without relying on online marketing.

Establishing a Referral Program for Real Estate Professionals

Structured referral programs cement ties and encourage real estate professionals to refer your service. You can start by offering incentives for the agent and client.

One of the ways is to provide real estate agents preferential scheduling for their referred clients so that pre-sale renovations or post-purchase remodeling jobs get accelerated without any hesitation. Providing a low commission, service discount, or referral bonus for every project completed encourages agents to refer your company.

Another source of added value is offering home evaluation services. Some sellers may not know what upgrades will bring the highest return on investment when they are selling their homes. Providing reduced-fee or free consultations to advise on upgrades that will help increase the asking price makes your company a handy and responsible contractor and helps real estate agents advise their clients more effectively.

Going to Real Estate Networking Events

Building solid relationships with agents usually requires face-to-face contact. Attend local real estate networking meetings, industry lunches, and chamber of commerce events, which expose your business to industry professionals who are making hiring decisions. The majority of real estate associations have meetings on a monthly or quarterly level where contractors receive chances to make their services known.

Consider offering a short educational seminar at one of these events to discuss topics such as cost-effective home remodels that increase resale value, energy-efficient remodels, or the benefit of structural remodeling before listing a home for sale. Asserting your expertise in these areas makes you confident and ensures that real estate agents regard you as an asset.

Exclusive Pre-Listing Renovation Packages

Homeowners planning to sell their properties may only need minor repairs, such as kitchen remodels, bathroom facelifts, or curb-appeal upgrades. Creating a pre-listing renovation package allows it to be convenient for sellers and their agents.

This package could include services such as painting, installation of flooring, and small structural repairs at an affordable price. Offering a fixed package that real estate agents can bring to their buyers makes it convenient, facilitating sellers to comply with ideal renovations more readily.

Homebuyers who purchase homes that require repairs right away can struggle to find a contractor who will start on time. If you can offer quick services to a homebuyer, real estate agents are more than likely to place your business at the top of their referral list.

Becoming a Featured Contractor in Real Estate Offices

Most real estate brokerages have a list of preferred vendors they make available to their clients. Having your company become a highlighted contractor in these offices guarantees your company is recommended repeatedly.

Start by visiting local real estate agencies and offering to meet with agents one or two at a time to introduce your services. Providing brochures, case studies, or an electronic portfolio that agents can present to clients immediately increases the likelihood of being referred. Offering a special discount or additional service for clients referred by these agencies solidifies your reputation as the contractor of choice.

Collaboration with Real Estate Agents on Joint Marketing Initiatives

Cooperative marketing efforts with real estate agents increase exposure for both of your businesses. Consider co-hosting informative webinars, co-authoring social media campaigns, or creating guest blog posts for one another's websites.

A good approach is to take a short set of videos in which a realtor discusses trends in real estate and your business mentions trends in remodeling to build the value of homes. Those can be put on the social media pages of both businesses to reach more people.

Email marketing campaigns can also work for co-promotions. Sending a co-branded email to real estate agents' customers with helpful home improvement tips positions your company as an authority in your target communities and helps to keep your brand in front of prospects.

Following Up to Strengthen Your Construction Business Marketing Plan

Partnering with real estate agents is an ongoing process. Mailing regular updates regarding new services, special season offers, or successful project case histories keeps your business memorable. Your construction company can also host appreciation functions for real estate agents, such as a breakfast networking session or an after-hours greet-and-meet at a completed project site, which reinforces alliances and creates more referrals. A personal gesture, such as spending time writing thank-you notes to the agents referring business to you, also supports long-term partnerships.

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