Marketing for Your Landscaping Business: Working With Real Estate Agents

If you have a landscaping company that wants to establish a steady flow of high-value clients, you might consider alliances with a few real estate agents. Homeowners who sell or purchase homes usually need landscaping services to enhance curb appeal and add value to their homes. They also want to create pleasant outdoor spaces for buyers to admire. A landscaping company that aligns itself with real estate agents can become the go-to company for pre-sale makeovers, post-purchase enhancements, and rental property maintenance.

Why Real Estate Agents Are a Good Source of Landscaping Leads

Curb appeal is one of the greatest influences on home sales. Homes with beautiful landscapes are more likely to entice buyers, sell faster, and even sell for more money. Real estate agents tend to recommend to their clients how they can enhance a property to make it more appealing, and landscaping typically tops that list. A positive relationship with agents helps your landscaping company get referrals when a property needs to look its best.

New homeowners are also a good target audience when marketing for your landscaping business. When new homebuyers purchase homes with old or poor landscaping that requires maintenance, a real estate agent who works with a reputable landscaping company can refer clients for post-move upgrades, bringing in a constant source of business for companies like yours.

Rental property investors and home flippers also rely on landscaping services to maintain curb appeal and attract tenants. Real estate agents who work with rental properties typically seek dependable landscaping firms to perform routine maintenance, seasonal cleanups, and long-term landscape design improvements.

How to Approach Real Estate Agents for Landscaping Partnerships

To be effective in working with real estate agents, your landscaping company has to demonstrate the value it can bring to its clients. Agents need reliable, professional contractors they can refer to without worrying about delays, poor work, or dissatisfied customers.

Attending local real estate networking meetings is one of the best ways to network with agents. Real estate associations, for the most part, have monthly recurring meetings or industry events where contacts and resources are exchanged among professionals. Introducing your landscaping company in these functions and offering special incentives for referrals from real estate agents can bring long-term relationships.

Agents can be approached directly by email, LinkedIn, or phone calls. A well-crafted introduction with a message of how a landscaping upgrade can assist in the quicker selling of homes by buyers or add more value to the properties invites the agent into a partnership. Offering to perform a free consultation on their properties or offering them a discount on their clients invites the agent into partnering with your business and creates a win/win scenario.

Making the referral program simple makes it easy for the agents to refer your landscaping business. A rebate for each successful referral or a discount on services offered to the agents that refer multiple customers can create long-term relationships.

Landscaping Services That Attract Home Buyers and Sellers

If your landscaping company decides to specialize in the real estate industry, you will typically be rewarded with establishing long-term business relationships. The most requested services from real estate agents include curb-appeal remodeling, seasonal maintenance, and low-maintenance landscape installations.

A curb-appeal makeover package is perfect for homeowners getting ready to sell their home. This option can be done along with lawn renewal, flower bed renovation, new mulch, shrub and tree trimming, and pressure washing for hardscapes. Most potential buyers determine whether to book a showing by looking at the outside of a home, so curb appeal is very important to sellers.

Seasonal cleanups are worth the investment for homes that have been on the market for a few months. At some point, houses on the market can develop overgrown lawns, winter leaves, or weedy flower beds. Offering real estate agents a quick-response cleanup service keeps the property looking good while it's listed.

Low-maintenance landscaping design appeals to buyers looking for a nice yard with limited maintenance. Buyers, especially first-time homeowners, want a welcoming front yard but don't require an overwhelming upkeep obligation. It's added charm when drought-tolerant landscaping, modern hardscaping, and streamlined irrigation systems combine to make the property more enticing to potential homebuyers.

For owners of investment property, maintenance package deals ensure their homes appear well-maintained to tenants. A tidy lawn makes rental opportunities more likely to occur immediately and reduces the necessity for extreme makeover projects between tenants.

Co-Marketing Opportunities with Real Estate Agents

Aside from referrals, a landscape company can team up with property agents on joint marketing initiatives in order to attract more clients. Promoting each other's business via mutual promotions, events, and social networks can raise exposure and generate leads.

A hosted home-selling workshop benefits sellers by providing value to have their homes prepared for sale. Your landscaping company can work on curb appeal, and a real estate agent can discuss market conditions and home staging. These types of events make both companies look like knowledgeable professionals while generating direct leads.

A joint email marketing campaign is helpful to both your landscaping company and the real estate agent because it allows them to expose a greater number of people. A monthly newsletter with home improvement tips, real estate news, and seasonal landscaping tips keeps both companies memorable to potential customers.

Offering special discounts to real estate clients adds value to the partnership. Your landscaping company can provide a referral rate to homeowners referred by an agent, making the service more desirable. Real estate agents can also benefit by offering their clients a trusted service provider.

Turning Real Estate Referrals Into Long-Term Clients

Whereas real estate referrals generate immediate business, the intention is to transform the individual landscaping jobs into a recurring client base. Reminders to homeowners after a job keep the client in mind for repeated business.

Upon installation of a new or updated landscape, added appreciation with maintenance tips on the customer bill develops trustworthiness. Adding a coupon discount on another service is an incentive to a repeat client.

Offering a seasonal follow-up program keeps customers coming back all year. Sending out reminders for spring and fall cleanups, irrigation checks, or seasonal planting keeps customers informed throughout the year and brings in repeat business.

Convincing satisfied homeowners to post online reviews adds to credibility and new lead creation. Buyers and sellers both use word-of-mouth recommendations when hiring contractors, and online reviews provide an endorsement of your landscaping company's credibility.

Why Real Estate Partnerships Need to Be Incorporated in Your Landscaping Company's Marketing Strategy

By offering specialized services to homeowners purchasing, selling, or investing in rental properties, your landscaping firm can become a valuable partner within the real estate industry. Strategic co-marketing efforts further enhance exposure, generating a consistent flow of new customers.

Investment in real estate partnerships sets long-term business opportunities and fosters credibility within the local community. An established relationship with real estate professionals brings about ongoing referrals, improved brand recognition, and long-term business growth.

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